“Share stories not stats”: How to communicate EU-funded projects more effectively

Kick off the new year by improving the promotion of your EU-funded projects. Clarissa Hirst, one of the winners of the Europe in My Region 2016 blogging competition, shared her views on how to improve the promotion of EU-funded regional projects. “People connect with stories, not with numbers, figures, graphs and tables. While […] many think it’s excellent that the EU is spending a certain amount of money, they need to know about how that money is helping them, specifically. And storytelling is a key component of this.”
Click here for an interesting read.